Industry Insight

February 16,
2010
INDUSTRY UPDATES
1 | P a g e
CSE NEWS
Article: New Research: Onsite Comparative Pricing (OCP) Paves the Way for Convenient and Confident Shopping
Key Points: A recent study conducted by e-tailing/WinBuyer of 1025 users revealed that 94% of online shoppers invest time to find the lowest prices for products. 36 percent of buyers spend 30 minutes or more comparing prices before they make their final decision, 51 percent visit 4 or more sites, and 63 percent rate comparing competitive prices feature to be very valuable. A complete summary of this survey can be fund here:

http://winbuyercorp.com/files/Etailing_winbuyer.pdf

About the e-tailing group
The e-tailing group, inc. serves as the multi-channel merchant’s eye, bringing a merchant’s sensibility to evolving the multi-channel shopping experience. A Chicago-based consultancy, they provide practical strategic perspectives and actionable merchandising solutions to merchants selling online as well as to enabling technology firms.
About WinBuyer
WinBuyer provides retailers with an onsite comparison pricing application, which enables retailers to accelerate consumer purchase behavior by embedding comparative shopping information into a retailer’s site at the point of sale. Over 150 merchants are realizing how WinBuyer can benefit them through increased sales conversion, greater average order size, improved site stickiness and enhanced consumer confidence. WinBuyer was founded in 2005 and is headquartered in Tel Aviv, Israel, with offices in Scottsdale, Arizona and London, England.
Submitted by: Safeta Mesinovic
Article: Greenzer.com Folding Up Feed Processing, Using Shopping.com
Key Points: Greenzer.com will no longer accept direct feeds as of February 2010. The eco-
friendly shopping site will move its clients directly to Shopping.com if they were not there already.

http://channeldollars.com/comparison-shopping-engines-cse/greenzer-folding-up-fee-processing-using-shoppingcom/2010/02/12

About Greenzer: Greenzer.com is a next-generation shopping engine designed to make environmentally conscious shopping easier. They collect product and merchant information from across the internet to filter and arrange it into a comprehensive catalogue of the web’s best and greenest products.
Submitted by: Safeta Mesinovic
February 16,
2010
INDUSTRY UPDATES
2 | P a g e
LEADGEN NEWS
Article: The Daily Start-Up: Was Hideaway’s Commercial Worth It?
Key Points: HomeAway run a nearly $3 million 30 second spot on the Superbowl this past Sunday.
Homeaway is LeadGen for the vacation rental industry and is the dominant 800 lb gorilla who raised a
gigantic $250 million in VC funding about 18 months ago from TCV. It’s the first LeadGen player I’ve
noticed advertising on the Superbowl (besides job boards previously) in a while.

http://blogs.wsj.com/venturecapital/2010/02/08/the-daily-start-up-was-homeaways-super-bowl-ad-worth-it/tab/article/

Submitted by: Peter Tao
SOCIAL MEDIA NEWS
Article: Finding Online Shoppers on Facebook
Key Points: According to the ‘2010 Social Media Report’ from Foresee Results, 69% of online shoppers
use social media sites. The big winner was Facebook with 56%, You Tube with 22%, My Space with
15%, and Twitter with 11%. 61% of users interacted with 1-5 brands, 21% interacted with 6-10 brands,
10% interacted with 11-20 brands, and 8% of users interacted with 20 brands or more. One of the top
reasons users interact with brands on social sites is to learn about sales and new products.

http://www.emarketer.com/Article.aspx?R=1007518

Submitted by: Safeta Mesinovic
February 16,
2010
INDUSTRY UPDATES
3 | P a g eFebruary 16,
2010
INDUSTRY UPDATES
1 | P a g e
CSE NEWS
Article: New Research: Onsite Comparative Pricing (OCP) Paves the Way for Convenient and Confident Shopping
Key Points: A recent study conducted by e-tailing/WinBuyer of 1025 users revealed that 94% of online shoppers invest time to find the lowest prices for products. 36 percent of buyers spend 30 minutes or more comparing prices before they make their final decision, 51 percent visit 4 or more sites, and 63 percent rate comparing competitive prices feature to be very valuable. A complete summary of this survey can be fund here:

http://winbuyercorp.com/files/Etailing_winbuyer.pdf

About the e-tailing group
The e-tailing group, inc. serves as the multi-channel merchant’s eye, bringing a merchant’s sensibility to evolving the multi-channel shopping experience. A Chicago-based consultancy, they provide practical strategic perspectives and actionable merchandising solutions to merchants selling online as well as to enabling technology firms.
About WinBuyer
WinBuyer provides retailers with an onsite comparison pricing application, which enables retailers to accelerate consumer purchase behavior by embedding comparative shopping information into a retailer’s site at the point of sale. Over 150 merchants are realizing how WinBuyer can benefit them through increased sales conversion, greater average order size, improved site stickiness and enhanced consumer confidence. WinBuyer was founded in 2005 and is headquartered in Tel Aviv, Israel, with offices in Scottsdale, Arizona and London, England.
Submitted by: Safeta Mesinovic
Article: Greenzer.com Folding Up Feed Processing, Using Shopping.com
Key Points: Greenzer.com will no longer accept direct feeds as of February 2010. The eco-
friendly shopping site will move its clients directly to Shopping.com if they were not there already.

http://channeldollars.com/comparison-shopping-engines-cse/greenzer-folding-up-fee-processing-using-shoppingcom/2010/02/12

About Greenzer: Greenzer.com is a next-generation shopping engine designed to make environmentally conscious shopping easier. They collect product and merchant information from across the internet to filter and arrange it into a comprehensive catalogue of the web’s best and greenest products.
Submitted by: Safeta Mesinovic
February 16,
2010
INDUSTRY UPDATES
2 | P a g e
LEADGEN NEWS
Article: The Daily Start-Up: Was Hideaway’s Commercial Worth It?
Key Points: HomeAway run a nearly $3 million 30 second spot on the Superbowl this past Sunday.
Homeaway is LeadGen for the vacation rental industry and is the dominant 800 lb gorilla who raised a
gigantic $250 million in VC funding about 18 months ago from TCV. It’s the first LeadGen player I’ve
noticed advertising on the Superbowl (besides job boards previously) in a while.

http://blogs.wsj.com/venturecapital/2010/02/08/the-daily-start-up-was-homeaways-super-bowl-ad-worth-it/tab/article/

Submitted by: Peter Tao
SOCIAL MEDIA NEWS
Article: Finding Online Shoppers on Facebook
Key Points: According to the ‘2010 Social Media Report’ from Foresee Results, 69% of online shoppers
use social media sites. The big winner was Facebook with 56%, You Tube with 22%, My Space with
15%, and Twitter with 11%. 61% of users interacted with 1-5 brands, 21% interacted with 6-10 brands,
10% interacted with 11-20 brands, and 8% of users interacted with 20 brands or more. One of the top
reasons users interact with brands on social sites is to learn about sales and new products.

http://www.emarketer.com/Article.aspx?R=1007518

Submitted by: Safeta Mesinovic
February 16,
2010
INDUSTRY UPDATES
3 | P a g e