Article: Shopping.com Demographics
Shopping.com released the following demographic data to Mercent:
- Median age is 45
- Median income is $70K +
- 61% are college graduates
- 60% female and 40% male
- 70% of users made a purchase in the last 30 days
This data reveals that the median age is a good indicator that the users are old enough, have accumulated enough disposable income to spend online, and that they are educated and will research online before buying. While some shopping sites such as SHOP.com lean toward female users, Shopping.com’s user base is almost evenly split. Lastly, it’s important to note that 70% of people have purchased something in the past 30 days, which means on average the majority of people viewing an ad on Shopping.com are ready to purchase.
Sources: Shopping.com and Channel Dollars (Mercent Blog)
Article: eBay Launches Two Fashion Shopping Sites
eBay announced the launch of its two new clothing sites, fashion.ebay.com and fashionvault.ebay.com, which will focus on daily designer clothing deals. This new strategy moves eBay away from its core offering: second hand and garage sale items. Will this new fixed priced selling model boost sales and profits? The new sites were created with a goal of keeping customers by offering them great prices on new products. The new model is expected to grow into a larger percentage of total sales for eBay. If successful, eBay could find new audience of customers. Retailers such as Hugo Boss, Lord &Taylor, Brooks Brothers, Aldo Shoes, and Escada have already lined themselves up to deliver discounted designer apparel to eBay.
Source: Digital Trends
Article: What Does Apple’s Much-hyped iPad Mean for Mobile Commerce?
On April 3rd, Apple sold 300,000 iPads the first day of launch, and has since sold a total of 570,000. What does this mean for retailers and e-commerce? It’s another app that enables retailers to optimize shopping experience for users, and so far three major retailers have disclosed some information: eBay, fashion retailer Gilt, and Amazon all have added an iPad app to their mobile strategy. eBay was very successful with its m-commerce program with $600 million in sales in 2009, and wants the iPad app to compliment its iPhone app. The company views the iPad as another source of m-commerce revenue, and a platform for an optimized customer experience.
“The eBay app for the iPad opens to a screen with large, high-resolution pictures, not dependent on a lot of text to explain categories or products, and showcasing products in such high resolution that a consumer might be able to see if a guitar was subtly damaged. And it’s very quick,” he adds. “Normally when you do a search on eBay you get several thousand products and you have to refine the search. But because of the nature of touch-screen technology and no need to limit content to one single page, just by swiping the screen you have this continuous flow of high-resolution images that creates an infinite page. 90 seconds later you have understood hundreds of listings in a visually pleasing manner without missing any products that you might have filtered out in a search refinement”, says Steve Yankovich, vice president of platform business solutions at eBay.
Gilt, an online luxury retailer, also praises the bigger screen, higher resolution and speed. Their app allows the user to click and drag items into the shopping cart.
“You really need only one screen to shop Gilt,” says Jag Bath, Vice President of product management. “Additional screens are really beneficial when it comes to what we do at Gilt, such as showcasing products on the higher-resolution screen to the point where you can see the details of small stitching. The iPad makes it easy for us to leverage our class-A, high-end photography. It’s like browsing a magazine, only you are seeing far better pictures and you can instantly buy what you see.”
Amazon.com also launched iPad app for its Kindle e-reading product line on April 3, 2010. Their users can select over 450,000 books from the Kindle store on iPad.
“Kindle for iPad includes all the features customers love about Kindle for iPhone along with a new user interface tailored to the look and feel of iPad,” says Jay Marine, director, Amazon Kindle. “Kindle for iPad is a way for customers around the world to download and enjoy books even if they don’t yet have a Kindle.”
All three retailers will keep a close eye on adoption, and will benchmark against iPhone performance.
Source: Internet Retailer
Article: Would Apple Build a Search Engine to Prevent Google from getting iPhone Data?
Gene Munster, financial analyst at Piper Jeffrey, recently mentioned that Apple might build or acquire a search engine of its own. The reasoning behind this is to protect the data Apple generates from its iPhone app store. Other analysts say that this road would not be very logical for Apple since building a search engine is too difficult and would take too long. Another option would be to switch to Bing in 2011 or acquire an existing company with search technology such as Cuil.
Article Title: Google Buys Video Platform Episodic
Episodic, a video platform and service company has announced that they’ve been acquired by Google. The Episodic platform is used for broadcasting live and on-demand video, along with analytics to measure the number of engaged users.
“We are thrilled to announce that Episodic has been acquired by Google,” Noam Lovinsky and Matias Cudich, the co-founders of Episodic, wrote in a blog on Friday. “The entire Episodic team is extremely excited about this new partnership and what it means for our customers and the evolution of online video.”
Google has not commented on this acquisition yet, but the company will use Episodic platform to enhance You Tube content.